Marketing Nightcap Vol. 13
_{Play The Long Game.}

At several points throughout last year, we featured critics and skeptics of X and the maverick billionaire that is Elon Musk.

Since 2022 Musk has caught stray after stray for his self-proclaimed digital crusade for free speech in acquiring the app formerly(and still) known as Twitter.

All the while Musk has contended that he is building a platform that represents the will of the people, differences aside.

Well in another worthy move kicking off 2024, news broke that Don Lemon, Tulsi Gabbard, and Jim Rome are joining the oft-scrutinized platform in content creation roles.

So why share this news?

To let it serve as your week’s reminder….stay true to your vision.

Get and keep a deep pulse on your customers.

Make waves and build that business, solving problems according to your values.

If you do it this way, you might find that those who were once opponents, critics of the mission, are now ready to assist you in its completion.

You are the change-makers.

The mavericks. The bold.

The courageous.

Stay in the fight.