Marketing Nightcap Vol. 12
_{Getting Content Right This Year.}

The year is young and full of resolutions for many.

Building a brand may not be on the list for you…but it should be.

On the other side of building a brand are four things we all need and desire attention, community, reputation, and opportunity.

I will sell you on all these things at a later date but in honor of the new year, I want to leave you with two videos that undoubtedly can set you up for brand establishment in 2024…if applied.

My personal choice for you would be Ep. 13 of The Dept., host Omar Eltakrori is a member of the Think Media team that is crushing on YouTube but he is new to his own space, and it makes for a great blend of asking solid questions with his own distinct style.

Pick one.

Watch both.

It’s your choice.

And it’s your choice to build a brand this year or not.