Brand Damage: Elon Draws His Line in The Sand

You may disagree with Elon Musk's opinions, leadership style, and work ethic.

However, considering the recent forming of what seems like a strategic boycott of advertising on X, this 3-minute clip that surfaced today has the potential to be a very significant moment for the business world.

And for future entrepreneurs.

The key thing to note regarding this clip is that we are watching someone willing to stand on what they believe is right, unsuppressed speech, even if it eliminates 90% of their company's revenue.

Time will tell whether Musk is walking in wisdom.

And how his company will fare.

But for those of us who bear the weight of entrepreneur or business owner.

May such conviction be ours when we need it most.