Brand Damage: Can you stand the heat?

You will never build a brand without consistency.

Likewise, you will never attain a position of influence or leadership without consistency.

As we step into an election year, the citizens of our nation are deciding who they'll get behind.

Robert F. Kennedy is one such person vying for the trust of the American people.

Thus far he has been building a brand as an anti-establishment Independent with many people getting behind the RFK Jr. bandwagon believing they have found a common sense candidate that stands for children and families.

In this 10-minute clip that is now circulating across YouTube and X, we as a group of entrepreneurs and business builders will see secondhand how important consistency is as the presidential candidate handles himself in a way that supporters are now voicing their inability to stand behind him like they once did.

Regardless of what you think about the subject matter of the clip, imagine yourself in a similar position but about your business.

Would you waver or stand on what you believe to be right...and common sense?