During times of economic downturn, value-based content becomes even more essential in building trust with your customers..

It's not that people aren't spending money.  They are just more particular about what they are spending their money on and who they are spending their money with.

Such content must meet the needs of your target audience while maintaining its worth. This can be achieved by addressing their pain points, providing solutions to their problems, presenting educational material, or connecting disparate topics together.

When your brand offers such content, it provides your customers with reliable information and establishes your business as dependable and trustworthy.

en·tre·pre·neur

noun: entrepreneur; plural noun: entrepreneurs

1. a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so."many entrepreneurs see potential in this market"

2. a promoter in the entertainment industry."the music entrepreneur pulled back from financing a screenplay Hopper had written"

As an entrepreneur, you are a promoter and creator by default.

If are a you are reading this, then you are an entrepreneur or an aspiring entrepreneur.

That said, you are not creating enough content.

Please hear me out.  I gain absolutely nothing by motivating you to do this. I don't write this newsletter for my health.  I do it to educate, entertain, and encourage you to do what is necessary as an entreprenuer, because its my passion.

Let it be known,  In the next era of business, content creating entreprenuers will dominate.

But its not easy.  Then again, business has been very easy for the last 15 years. All of this is about to change as we head in to darks skies over the next 18 months.

I implore you to get to work.

Best,

Samson

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