$ales & Lead$: Productize Your Service with Content

Last week, I sent a video of a consult with one of my friends who hadn't been doing content marketing, and he was reeling because the way his business generally got leads had changed drastically. And so, today I am following that consult with an overview of how we think about content. And more importantly, how we use the brand avatar map to productize our services in order to create solutions or products that meet the customer exactly where they are on the journey? I hope you enjoy this 22-minute video.

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