- Pain To Profit$
- Posts
- $ales & Lead$: Just because its complicated, doesn't mean it's not simple
$ales & Lead$: Just because its complicated, doesn't mean it's not simple
Samson Jagoras
August 03, 2023
Confusion does not equal a sale.
Yet, we often over-complicate what we do as a way to stack value for the customer; in hopes that the customer will be so dazzled with our brilliance that they become a customer.
Salespeople call this feature dumping or word vomit and Marketers call this poor messaging.
But at the end of the day, it's a lack of clarity concerning how we help our customers.
Customers want to know FOUR things:
Can you get me to my Dream Outcome?
What is the Likelihood I Achieve it?
How much time is this going to take?
And how much effort & Sacrifice is this going to require?
Value is simply a function of solving those four inputs.
Ask these questions in order to distill your message:
What is my customer's current problem and our solution?
What is my guarantee and social proof that gives our offer teeth & instills customer confidence that we are in it with them?
How can we make this as fast as humanly possible?
How can we reduce the friction & burden on the customer?
Otherwise, in the absence of value (confusion) everything feels expensive.
When a customer becomes confused, they resort to the lowest common denominator - PRICE!
Best,
Samson
➡️Help a fellow entrepreneur level up by forwarding this email.
➡️Subscribe to our podcast Apple Podcast | Spotify | YouTube
➡️Let us know what you think of our content: Feedback
How did you like today's email?
Let us know what you think so we can continue to improve:
🤗 Loved 😐Mehh 😠Hated
www.clearlyacquired.com | www.thegrowthvue.com