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$ales & Lead$: If Economy ⬇️ Marketing Spend ⬆️

$ales & Lead$: If Economy ⬇️ Marketing Spend ⬆️

July 27, 2023

In every downturn of the economy, for whatever psychological reason, the first thing to get cut on a P&L is "Marketing"

Today, as predicted, the FED raised rates. And the cost of debt now exceeds yield expectations on equity.

This means prices must come down until those two things align.

But until then, it's going to be a standoff between sellers and buyers.

And you might be getting nervous.

But I am here to tell you, Now is NOT the time to cut marketing.Now is the time to triple down 🔥Although the Cost of capital is going up. The cost of marketing is going down because everyone is starting to cut their Ad spend. Business is all about Leverage. And right now, your best leverage is on marketing.

Read this thread about tripling down during a recession